Dawn Foods is one of the country’s largest bakeries. In addition to supplying thousands of grocery stores with cakes and cupcakes around the country, they launched a new line of premium frostings that allow decorators to make each cake as vibrant and artful as possible. We wanted to show just how creative and artistic this frosting can get. So, we illustrated a series of detailed scenes and let a professional decorate them with the very frosting we’re advertising. In addition to print ads, we also created a video that documents the decorating experience from beginning to end. 

Campaign / Illustration / Video

Creative Director: Jorge Lamora
Associate Creative Director: Mike King
Design: Jacob Gerhardt
Created at Fear Not