With the arrival of the 2015 holiday season at Einstein Bros. Bagels, we created a campaign, nay, a place called Jollyville. Jollyville is a happy little winter wonderland. A place where the water flows like coffee and fresh bagels instinctively flock like the lox of Capistrano. We created all the illustrations in house and applied them both inside and outside of the store with a series of unique packaging elements and menu boards. Featured on the Dieline & the 2016 Communication Arts Design Annual.

Branding / Campaign / Illustration / Packaging

Creative Director: Jorge Lamora
Associate Creative Director: Mike King
Art Direction + Design: Jacob Gerhardt
Created at Fear Not