Israel Ride

Ride as one; That's the motto for the Israel Ride, a partnership between the Arava Institute and Hazon. The ride was created to show solidarity and give back to the area, supporting their critical environmental programs. The ride also lets the riders embrace the culture, the land and the people. I wanted to create something that stood for strength and passion. The mark is an abstracted ibex, an animal similar to a deer that is from the region. The foot moving forward shows the progression and the movement of the ride itself. The typography also hints at the culture of Israel.

Branding  / Illustration / Typography

Art Direction + Design: Jacob Gerhardt
Created at Moxie Sozo