Hey can you design a identity system for some popcorn that conveys the spirit of Brazil? Absolutely! A small popcorn shop in Sao Paulo contacted us and wanted us to create some lively packaging that would make the customers want to interact with the product. The execution is a full bleed illustration of Rio De Janeiro (one of the main cities in Brazil) in colors that "pop". The idea was to have more city illustrations as the brand grows to give the consumer a greater variety. The different colors distinguish the unique flavors they have to offer. 

Branding / Illustration / Packaging

Art Direction + Design: Jacob Gerhardt
Created at Moxie Sozo