Live simple. Live smart. Simply Smart is a vegan, gluten free granola bar. They are meant to be on-the-go meal replacements or power bars. The brand was built to convey energy and happiness. The bright colors and patterns help the packaging stand off the shelf and a series of icons were created so the different flavors could be easily distinguished. Stay smart and live simple. 

Branding / Illustration / Packaging

Art Direction + Design: Jacob Gerhardt
Created at Workhorse 45