Einstein Bros. Bagels worked with us to introduce a new product called Twist N' Dip bagels. The idea behind the campaign was "The most fun bagel ever"; And what better than quirky little bagel characters to help get that point across. I helped lead the art direction by writing the scripts and playing a role in helping direct the project in a creative direction. We teamed up with the all-stars over at Legwork and they hit the ground running. 

It was important to develop the characters and environment to create the emotional, fun videos we ended up with. Legwork did an incredible job helping us through all the stages of the process.

Branding / Campaign / Illustration / Packaging

Creative Director: Jorge Lamora
Art Direction: Jacob Gerhardt
Associate Creative Director: Mike King
Design + Animation: Legwork
Created at Fear Not